About The Coach And Grow Programme

What is the Coach and Grow Programme (CGP)? The CGP is a public-private partnership between Cradle Fund and Proficeo where Cradle are the Programme Owners and administrators and Proficeo are the architects and designers who conduct programme implementation.

It is a market driven programme intended to bring together key players in the entrepreneurial ecosystem to nurture existing entrepreneurs to grow their businesses to greater heights via coaching. It is designed to provide entrepreneurs with the tools and ‘show-how’ to implement strategies and plans during commercialisation and growth stages.

Who can apply for the CGP? All technology-based entrepreneurs are eligible to apply as long as the company is 51% Malaysian owned and the primary base of operations is in Malaysia. Additionally, the primary applicant must be Malaysian, aged 18 years and above and residing in Malaysia for the duration of the programme.

Can I select the programme I want to attend? No. Applicants will be selected for the most appropriate sub-programme following review of their application forms and an interview process. There are 3 different sub- programmes in the CGP and the content for each sub-programme is customised for needs of the companies in the appropriate stage. They are the Go2Market™ Programme, the Go4Growth™ Programme and GoGlobal™ Programme.

What are the fees I have to pay, to participate in the CGP? The cost of participating in the CGP is RM25,000 (Twenty Five Thousand Ringgit Malaysia) per company. However, currently the programme is fully subsidised by the Ministry of Finance. Terms and conditions apply.

How much time do I have to allocate for the coaching? The duration of the Programme is 12 months. However, we understand that you are busy running your business and therefore the minimum commitment required from you is 2 days a month. We will provide you a schedule of coaching dates in advance, so that you can plan ahead.

What technology area must I be in, to qualify for the CGP? CGP accepts applications from high growth technology companies from the following industry sectors:

  • ICT
  • Internet Based Business
  • Biotechnology
  • Green/Clean Technology
  • Advanced Electronics
  • Engineering Technology
  • Medtech
  • Fintech
  • Agritech
  • Mobile Apps
  • Robotics
  • Internet of Things (IOT)
  • Big Data
  • Edtech
  • Consumer Tech

What will I get from joining the CGP?

  • Only coaching programme in Malaysia designed for Scaleups.
  • Content of coaching is customised based on your stage of growth.
  • Individualised face-to-face coaching with 2 dedicated coaches for 12 Months.
  • High performers will be invited to participate in the “Investment Readiness Programme”.
  • Formation of Close-Knit Peer and Alumni groups of, currently, 360+ companies.
  • Business Clinics, Market Access and Agency Dialogues to support entrepreneurs.
  • Experience Sharing events to learn from seasoned entrepreneurs.
  • Currently, fully subsidised by Ministry of Finance. No equity taken.

Who are the coaches? The coaches are experienced Entrepreneurs, Industry Experts, Senior Management from multinationals and GLCs and Investors.

Can I submit my application in Bahasa Malaysia? All applications must be submitted in English. If you are unable to complete your application in English, we advise you to get somebody to assist you.

What happens if I decide to quit halfway? Once you are accepted into the Programme, you will sign an agreement with Cradle Fund Sdn. Bhd. This Programme is similar to our other grants where there is a repayment clause triggered if you fail to complete the Programme deliverables or wish to withdraw from the CGP during the coaching period.

How and where do I apply for the CGP? Submit your application at www.cgp.com.my. The 2017/2018 intake is now closed.

Discover more about CGP at http://www.cradle.com.my/products/cgp/

Visit www.cradle.com.my for more details.