Axile Consulting Programmme

 

 
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PROGRAMME DESCRIPTION

Programme focus

For entrepreneurs that follow the Axile Coaching Programme, our focus is to assist you in developing a high value and effective business, by leveraging technology and timely communications to multiple stakeholders.

As ‘active’ entrepreneurs and investors, we would assist you in harnessing your intellectual property, and helping you shape it into a whole product suite, and ultimately into a powerful mechanism affecting industry.  By doing so, your venture has the potential to become embedded into a valuable part of an industry-wide ecosystem. 

Our programme highlights an actual Malaysian case model incorporating agriculture, bio, IT and green technologies.  The case model of Inno Integrasi is provided for by Wings Strategic Management. 

Prep Programme Course (for 25 companies)  

One Day Seminar: Venture Marketing Review

Key Learning:

    • Strategic Marketing – Understanding Market Development Dynamics, Pre-cursor to Venture Funding
    • Technology Adoption – What People Actually Think About Your Venture
    • Positioning – Simplifying Your Marketing Communications & Making People Remember You


Potential Outcomes:

    • You would have a better understanding of where you stand as a technology venture in your current operating environment.
    • You should be able to enhance your business and marketing plan, for funding and business expansion.


Full Program Course (for 15 companies)

First One Day Seminar (Month 1)

Market Development

In this seminar, the focus is to acquire a strong foundation in incorporating market development tools.  This is especially true for innovations that are disruptive in nature, where there are few breakthroughs and industry adoption is extremely slow.

    • Developing target customers with little quantitative data
    • Value proposition that can succeed – compelling reason to buy
    • Whole product model – crossing the chasm to mainstream markets


Second One Day Seminar (Month 2)

Sales and Channel Development 

In this seminar, after having a reasonable idea where your market positioning is, the next important phase is the development of sales capabilities and channels.

    • Recruiting partners and allies to cross the chasm and securing target markets
    • Defining market positioning and preparing marketing communications
    • Launching your product to the market – sales and distribution strategy


Third One Day Seminar (Month 3)

Commercialization – The Execution

In this seminar, the focus is the execution of your commercialisation phase, how to sell, whom to sell to, when to sell and the issues surrounding delivery, account management, channel management and overall execution.

    • Focus on how customers make decisions in areas where there is no purchasing function
    • Understanding the sales process – situation>problem>implication>need>benefit
    • Understanding the delivery process – account & channel management, and further value capture


Duration and Interaction  

The duration of the entire course is twelve (12) months.  In the first three (3) months, there will be a one-day workshop held each month as described above, and you are expected to fine tune and incorporate the tools learned.  Depending on your venture characteristics, two appropriate coaches would be assigned to you, to assist you in your overall execution strategy.

There should be at least one (1) face-to-face meeting with your two coaches every month to monitor your progress.  Alternatively, a conference call is sufficient and the meetings are to be submitted into the CGP console for review by the stakeholders of the programme.

There will be a concerted effort to align companies and coaches that have the right balance of innovation, business need and symmetry.  

SNAPSHOT CASE STUDY: INNO INTEGRASI – COMBINING GREEN, BIO, IT AND AGRICULTURE TECHNOLOGY

Pictures of Inno Integrasi Bio-Organic Fertilizer Plant and Clean Development Mechanism (CDM) near Lahad Datu, Sabah 

Aerial Plant View (1 hectare footprint)

 

Aerobic Bio-Reactor (2 weeks processing)

 

Curing Bay (2 weeks processing)

 

Bio-Organic Fertilizer (total 28 days)

 

An Example of a Simplified Whole Product – Aerobic Bio-Reactor

An Example of a Whole Product Model – Palm Oil Industry Eco-System Development:

WHO SHOULD APPLY

Researchers, Scientists and Entrepreneurs that are involved in the following:

    • Low Carbon Economy Development
    • Green Technology
    • Bio Tech
    • Agriculture Technology
    • Health Care
    • Agriculture
    • Wellness
    • Converging Solutions – such as Systems Biology and the convergence of Info Tech, Nano Tech and Biotech


For those that fall into any of the categories above, the programme provides for more specific opportunities and is classified as primary commercialisation, secondary commercialisation and functional enhancement.  This is influenced by the coaching team that makes up Axile.  

Primary Commercialisation Area (Investment & Market Access Available)  

    • Bio-Organic Fertilizer and Plant Health Products
    • Bio-Fuels
    • Animal Health Products
    • Retrofitting Technologies for Green Properties
    • Carbon Credits
    • Solar Energy


Functional Enhancement

    • Market Development Strategy
    • Funding
    • Technology Management
    • Business & Technology Integration
    • Sales Skills Development


Secondary Commercialisation Area (Market Access Available)  

    • Wellness
    • Health Care
    • Agriculture


Stages of Growth  

In essence, for the CGP, the Axile programme covers both pre-seed and growth stage companies.  Our philosophy is to augment entrepreneurs that have strong technology capabilities and are prepared to work closely with us to translate their intellectual capital and property into valuable products and ventures.

Where we are most effective is at strategic inflection points, where a company is about to transform itself exponentially.  These characteristics may include:  

Pre-Seed – The venture have completed successful early trials and are looking at funding and professional management to successfully start early commercialisation.

Growth – The venture have demonstrated early market success with key customers on board and revenues.  The next challenge is to grow the business as a leader in at least one emerging market and application segment, and to evolve the venture into an industry mover and shaker.

SELECTION CRITERIA

At a minimum, applicants should have the following:

    • Intellectual Property or the ability to generate intellectual property through leadership and management skill
    • A clear market focus and at least a marketing plan in the form of a high quality document such as a business plan
    • Detailed financials of at least the basic operations in product development
    • Management team that cover at least technology management and business operations


Another very important selection criteria for us is that the applicant has a healthy ego, one that would challenge us as well.  But the applicants in the team must also be prepared to analyse gaps and internal challenges, and most importantly work towards overcoming those gaps through fund raising, incorporating new management, business development and human capital development.

THE COACHES  

Azlan Yaacob


Azlan is an Inno Integrasi associate focused in business development and investments.  He is also the Managing Director of Axile Consulting.  He is TeAM’s Deputy President II for Low Carbon Economy and Green Innovation Development.

 

Azlan was formerly with leading ICT companies where he held regional management positions in product management, business development and sales.  These companies include Motorola, Comverse and Accenture.  Azlan held expatriate postings in Indonesia, Singapore and France, and is familiar with markets in ASEAN, Australia, South Korea and India.  Azlan graduated from the University of Michigan, Ann Arbor in Industrial and Operations Engineering.


Shen Lim


Shen is an Executive Director of Inno Integrasi, a company focused in waste treatment and bio-organic fertilizer production.  At present, Shen provides investment, management and financial advisory services for clients in Malaysia and China through Wings Strategic Management.

 

Shen was the Group COO of Dataprep Holdings where he spent 14 years.  He was instrumental in the growth of Dataprep from a turnover of US$ 4 million in 1990 to over US$ 100 million in 1997.  From 1997-2003, he was part of the Group Senior Management where he developed new products and led the Group’s investments in China.  Shen is a double honors degree holder from Monash University in Computer Science and Electrical & Electronics Engineering.


Tan Sri Dato' Sri Abi Musa


Tan Sri Dato’ Sri Abi Musa is currently the Chairman of the Haj Fund Foundation, Malaysia (Tabung Haji), Chairman of Platinum Energy and the President of the Malaysian Biodiesel Association.  He is a Director of Axile Consulting.

 

Prior to his retirement in September 2006, Tan Sri Abi was the former Secretary General of the Ministry of Agriculture, Malaysia. Tan Sri Abi previously served as the Chairman of the Malaysian Agricultural Research and Development Institute (MARDI) and the National Association of Farmers & Smallholders, Malaysia.  Tan Sri Abi has also served as the former Deputy Director in the Prime Minister’s Department, responsible for the national petroleum policy development in the country.


Chairil Nazri


Chairil co-founded Stellagen, a biotech company involved in R&D and commercialization of products in agriculture and animal health.  He is currently the director and shareholder of several leading industry poultry processing players with markets in Malaysia and Singapore.

 

Prior to an entrepreneur career, Chairil had 12 years of experience with Accenture and Coopers & Lybrand as a management consultant.  His consulting expertise included Business Process Reengineering, Change Management and Corporate Strategy.  His clients were primarily in the Oil & Gas, Telco, Retailing, Maritime and Technology sectors.  Chairil graduated from the University of Newcastle in Accounting and Financial Analysis.


Mohd Azmi


Azmi is a Director of Hijau Mikro, a company focused in technology commercialization and private equity.  Hijau Mikro collaborates with Inno Integrasi in combating plant health disease, precision agriculture and environmental sustainability.

 

Azmi was formerly with leading ICT companies where he held positions in sales and business management focused on health care, universities and life sciences.  These companies include IBM, HP and SUN.  Azmi was formerly a founding partner of Life Sciences Academy where they created and built the Centre for Proteomic Research with the Malaysian government.  Azmi graduated from George Washington University in Engineering Management.


ABOUT AXILE CONSULTING

Axile Consulting is a boutique consultancy focused in facilitating and accelerating the adoption of innovation.  Our focus is in enhancing commercialisation capabilities, especially in sales & market development, financial modelling and technology management.  

Our team and associates have experience liaising with governments, financial institutions, public and private companies.  We are active in venture capital, private equity, bio-fuel and sustainable food production, biotech, green technology, waste management and carbon finance.

We are currently working on several new programmes globally including:

    • Public Private Partnership in sustainable resource management for the palm oil industry.
    • Green Property Development – a holistic model of combining financial, sustainable, energy efficient and retrofit technologies.
    • Programme on Activities (PoA) – engage actively with government and industry to participate in carbon reduction activities through United Nations Clean Development Mechanisms (CDM).